Real Estate Listing – What TO do !!

I wrote about this young fellow some time back when he was starting his business. That story is here –

Real Estate Listing – What NOT to do !!

And he just sent me a lovely email telling me that in a market where, in the minds of the agents out there (except him of course), you can only get open listings, no exclusives, no seller paid advertising, no pro active marketing or business prospecting, none of the tools required for a successful business.

Being dissatisfied with the situation as described in that last article, he started his own business from scratch and in LESS THAN A YEAR, he now has more exclusive listings than he can handle. He now has a WAITING LIST of clients that he is waiting to list. I LOVE THAT. The rest of his market place is crying that the market is slow and a stone cold rookie has too much business that he has them lining up.

The lesson here accurately sums up what Henry Ford said when he said something like

‘If you think you can do a thing or think you can’t do a thing, you’re right !!’

It is your inner beliefs that will create your reality, and in this case, Pete just didn’t buy into his environment’s limiting beliefs. I’ve heard this story many times, only the names change. Great to see it again.

I know Pete gives my training the credit (well, some of it), and that’s very flattering, but it’s he that has APPLIED what he has learned. The credit goes to him. I have opened the door to hundreds of salespeople, and like anything in life, some people are there but don’t listen, some listen and are entertained but don’t DO anything. And some, like Pete, listen, have fun, learn and then APPLY in their business and reap the rewards.

Well done mate, and thanks for the testimonial.

Glenn

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