1) Stop SUCKING with your gifts.
What do you do for your seller’s gifts? Oh I hear you say, “I get my clients a Bunnings gift voucher for $500, so they can buy what they want, that way I’m getting them a present they really want.”
Well, if the 96 cubic inch Road King Harley Davidson gift as a piece of evidence is anything to go by, I think I’m going to have to reluctantly accept the title (while being kinda quietly chuffed at the same time)
So here’s the story. In 2009, in an off hand comment when talking about customer service excellence, I jokingly said I was a harley guy in fact, here’s the recording, just click this for a quick 20 secs and hear where this all started in 2009 or so.
So it seems this incredible group of people took my comment to heart. Jesse James, who has been studying with me for several years, has been the leader of this crusade. He started this movement (and a secret facebook group) in December (6 months ago) and these guys have been communicating (a LOT) about their massive plans for this entire time, and all the while I had NO IDEA.
And to add to the drama, the night before and the day OF, the big reveal, I was extremely sick with food poisoning or gastro or something, and the team were panicking that I wouldn’t be able to be dragged out of bed to go to the surprise party. (and people had flown in from all over the country)
So I walk in, still a little clammy, crook, sweaty, (not from the shock of it all, that was to come, but from being crook) and I start to notice faces…..”wait a minute, those guys are from Darwin Northern Territory, what are Adam and Jody doing here? Hang on, Clinton is from Bunbury in WA and Andrew is from Melbourne.” In fact, every state and territory of the country was represented in that room who chipped in, and I was flabbigasted and kinda speechless. In fact, Naomi, one of the conspiritors herself, and she was charged with dragging me out of bed without giving it away to go to the event, when I kinda saw everyone, I think I hid behind her shoulder like a little kid clinging to his mother’s skirt for protection (embarrassing admission)
So it kinda sunk in that people had come together to celebrate my birthday, but I had at this stage only just seen the tip of the iceberg. They even prepared a few ‘ruse’ gifts. Jesse James, the brainchild and driving force behind this, gave me a set of four Ray White branded coffee mugs
and Nicole gave me an autographed magazine that she donned the cover of (one of the techniques I teach is to get publicity)so these gifts while appreciated, were designed to have me thinking that they were kinda ordinary gifts. (though the rare Wild Turkey, even if it was a ruse gift, was well appreciated and will be even more so when consumed)
But then one of them said, we have one last present and I can’t remember who took me by the hand, either Naomi or Jesse, and led me around the corner. (seriously, I thought they’d got me a stripper, and the way I was feeling, it really was the last thing I would have wanted was that, haha) But when I get round the corner, I see a loud, LOUD Black, BIG Harley Davidson, with my Dad on it, revving it like a school hooligan, haha.
And I didn’t quite know what was going on, and I whispered to Naomi, and I think Jesse was standing close enough to hear, I asked her if that was for me. And then it actually sunk in and I started to tear up, that some of my clients, I mean the people who pay me, took it upon themselves, to contribute and get me this as a thank you gift.
Talk about fulfilling what Zig Ziglar always said, “help enough people get what they want and you can have everything you want” and this is 100% proof in the pudding here.
I mean, what does that say about the character of these people? Often real estate agents are seen as a certain stereotype. Just out for themselves, only in it for the money, and all that. Well this little gesture is absolute proof otherwise. These are the sorts of human beings that we all should want to be in business with, and each and every one of them I am honoured to be mates with. (the fact that I help them in their business is far and distant second to the friendships!!)
So here’s the group, with me on the prize, a 96 Cubic Inch beast of a Harley Davidson Road King, and after taking it for a spin yesterday, it is just that !!
I have had the odd detractor over the years spouting their dissapproval of me personally or whatever, and this post is now my response to any of the supposed ‘haters’ out there. Check this bad boy out, and this amazing group of people who would vehemently disagree with you Mr ‘Nay sayer’ …….
Here’s the list (I think complete, please buzz me if there’s an omission) of the crazies who did this.
Jesse James & Vanessa Jagusic
Chris Gilmour & Rachel Gilmour
Jodie & Adam Hayes
Danelle Wiseman & Jonathan Pattinson
David Pannell (Texas USA)
David Parry & Renee McGregor
Dean Harper & Josh Hart
Edgar Natolo & Britt
Kylie McGufficke & Guy
Mat & Shelley Steinwede
Nicole Bragg & Warren
My Parents – Geoff & Eve Twiddle
This isn’t only a Def Leppard classic, it’s also a massive marketing lesson.
See the one place that’s dangerous is the invisible, pofessional ‘middle’ where you are so normal, professionally boring, that you are completely invisible to your market place.
Recently, a completely polarising character emerged on facebook called Hilton D Gold. He is best described as a troll, but a positive one instead of spreading words of hate, he encouraged people with a ‘Steel Up’ or other such positive, sometimes funny, sometimes deep, sometimes meaningless, commentary.
But what’s interesting, is that hatred he invoked in some, while he invoked genuine affection from others.
Now, the ones who did not appreciate Hilton’s sense of humour, or pushing people’s buttons, saw them go so far as to complain to facebook and had the account removed. Yup, the Hilton D Gold account has been shut down.
But what is truly fascinating, is the community of people actually mourning the loss of the character. Seriously, have a look at the group on facebook here to see the intelligent, sensible people, who are actually expressing how they feel about a fictional character’s account being shut down on facebook. (when I saw these comments, I did throw some petrol on the fire and had some banners made, haha, see the group here.
So, while we probably should no go and directly emulate what the mysterious Hilton D Gold did directly, there are lessons galore in polarising an audience to be learned here.
Daniel Hayes, author of the hottest book in Real Estate right now, who spoke at the recent Arnold Schwarzenegger event, said once at one of my seminars his thoughts ‘If half my marketplace HATE me and half LOVE me, I’ll make three times as much’
Young Daniel gets it, do you?
Marcus sold $330 million in real estate in a year, making him one of the most successful agents in the world.
Want to hear how he did it?
Possibly the most famous (many would say NOTORIOUS) real estate agents on the planet, Josh Altman, star of TV’s Million Dollar Listing, has confirmed his attendance at the Qld Real Estate Agents’ Summit for 2015.
You have to watch what you wish for, because one day those dreams you put on your ‘vision board’ about working with Arnold Schwarzenegger in an effort to change people’s lives and careers, well sometimes those things might just come true.
Of course if you just put it on the vision board then do nothing about it, of course, no Terminator’s will be in your future, but the above story, add a few years of insane hard work, and this is exactly what we have happening for real estate agents in MArch 2015.
The above story is exactly the way it went down. I had Arnold on my vision board years ago, as the dream key note peaker that I could never afford, or never had any real thought that it could actually happen.
But the longer that image stared at me, I took action last year and told my students at seminars that I had a goal ‘one day’ (I still wasn’t brave enough to put a timeframe on it) to get Arnold, I played his image on the slides, and even played some forboding ‘Terminator-style music’ for effect.
So after much soul searching, saving, financial sacrificing, and all sorts of activities and asking a lot of people a lot of questions without success, the reply came back……
“It’s a long shot, but let’s see”
And after a few months of sorting it out, you now have the event that I only dreamed could be out together.
It will be affordable, because I refuse to have a few dollars to be the reason that someone who wants to come cannot, so it is priced so everyone can come.
I am honoured to have put this together for you, aside from Arnold, this is a great lineup of inspirational, motivational and educational speakers, and topped off by the Governator himself, LIVE, ON STAGE and IN PERSON.
See you there.
Seth Godin wrote this recently on his blog, and I wanted to give my thought on how right he is, and how his principles apply to us in real estate.