Real Estate Video Marketing – Great Example

This Real Estate marketing video had me in tears and I suspect any emotional esponse to a video is better than boring them to death (come on now, you realluy aren’t going to tell me that most real estate promotional material in any way ticks the emotional box…some maybe, but not most)

I still am in two minds whether it’s a good thing to have potential buyers crying tears of empathy for a seller, but I have to say I was moved, and if that makes the property, and the agent memorable, that can’t be a bad thing.

What I suspected about Real Estate agents, I now KNOW for an absolute fact

Ok, I engaged other people to visit over 100 Open Houses and you know, the results are well documented and don’t need revisiting.

Even the dozen or so that I did personally I still only went face to face with about 4 of the 102 secret shops.

Well today, just out of curiousity, I visited seven myself. Wasn’t sure how many recognised me, but you’d think knowing I have a BIG mouth and whether they did a GREAT job or a CRAP job, I was gonna tell the world.

Well let me tell you about a few of them…..

Real Estate Agent Secret Shop Final Results

The Real Estate Agent Secret Shop Final Results
While I will continue, with my teams of clients around the country, to keep tabs on things, I am done with my year long exercise ‘secret shopping’ agents open houses because the results are in, and clearly, there is a winner….

7 Top Questions About Technology in Real Estate

Matthew Sullivan, nice bloke from Real Estate Business, the online publication, and I believe they are about to go into a physical mag, contacted me asking for comments on how you guys are using technology.

More Real Estate Listings?

Here are two little tips to add to your Listing Presentation that will increase your Listing Presentation conversions OUT OF SIGHT.

1) Any that are ‘no’ or ‘maybe’ or ‘let me think about it,’ ‘let me interview the other agents and we’ll see’ etc, basically anything except a YES, apply this script to get the reluctant prospect over the line.

“Mr. Smith, obviously you’re not interviewing agents because you think it’s fun or because you have nothing better to do with your time. You’re doing this because you don’t want to make a mistake.”

Play Time is Over

Ok, seems I’ve been lying to you. I didn’t know it, and I didn’t mean to, but it seems I have. Let me explain… You …