Getting Attention – Honesty in Your Marketing Will Stand Out Like Dogs Ba……

Someone in comments section of my last post, talking about a concept called a ‘Damning Admission’, asked if she should say ‘so I should say I don’t get along with everyone in my marketing?’

The implication that it was riduculous, and it would be, in HER market, because that particular ‘damin admission’ would be what I call a ‘terminal’ one.

My response was this. And note my favourite example of this principal as I outline it below.

…..I was just quoting a test that Cialdini did under scientific experimental conditions, that a ‘damning admission’ increases response and believability.

Now in my business, that comes with conversational copy that is a little bit ‘unprofessional’ and that seems to work for me.

In the ‘job getting business’ it seems that when a perfect resume is split tested with a 90% good and 10% ‘improvement needed’ resume, that the 90% good one was a better success if you look at it in a pure ‘direct response’ marketing test.

So the lesson is, what ‘damaging admission’ can you make about your business (but not a terminal one)?

I would suggest that in real estate, to say you don’t get along with people would be a terminal damning admission. But here’s an example. This is the most successful advertising campaign in Domino’s Pizza recent history…

See the completely damning admission. Who the hell would have thought that admitting, ‘our pizza tastes like cardboard’ would be the best marketing Domino’s could do.

Just an example, but see how this principal can work for you.