Had to share this one.

Subway Sandwiches – who’d have thought a 16 year old girl would be using very Advanced Hypnotic Selling?

Ok, I suspect she didn’t know it, but boy, this is good, good good, and downright naughty.

Ok, what would Subway, or any purveyor of healthy alternative to fast food want us to think about their product? I guess that it’s FRESH would be high on the list yeah?

Well I partake in the odd sub from Subway, and they ask, as part of their procedure, ‘toasted or fresh?’ A seemingly innocuous question yes? Oh but the naughtiness there.

They don’t sya ‘toasted or not toasted?’ or ‘toasted?’…but

‘Toasted or Fresh?’

So what that means is, HALF OF THE TIME, or whenever someone wants an untoasted sandwich. They HAVE to say ‘FRESH’ . They simply can’t say another response to that sentence without it sounding ridiculous. You can’t say yes or no, because that wouldn’t be responding to the question.

So about half, if not more, of their customers are being psychologically driven, (without any inkling of it) into ‘ratifying’ to themselves that Subway make fresh food.

And the fact that WE are saying it, means there is no way that, in our own heads, that we are wrong. No longer is the advertising message coming from outside of us through a TV, paper or billboard.

By cleverly manipulating a simple sales process, the advertising message that Subway want us to believe, is coming from our own mouths and brains.

(hey I eat their stuff so I’m not saying the product is anything but what they say it is, but that isn’t my point. There’s lots of places that make a fresh sandwich though)

They are geniuses. Whoever came up with that simple plan deserves an honourary degree in Advanced Hypnotic Selling. Brilliant, naughty, completely undetectable, and highly influencing.

Would seriously love to hear what the selling community and marketing experts have to say about this. Anyone know if this is deliberate or just the luckiest, cleverest accidental language pattern in fast food history.

Well, didn’t my nice little email for my friend, Rae Brent, cause a stir. (copy of the full email is at the end of this article)

I sent out an email plugging her book, just released this weekend on Amazon. Link is here by the way…Buy The Money Mirror here(if you like, no pressure….hehe)

I had a very polarising response in the first 10 minutes. Everything from ‘Sure, will buy one in the next day or so.’ (congrats Hayley, link to your site as thanks www.essentialkey.com.au – Home Staging for properties)….

through to a few less than encouraging emails. (and if that’s what got you to unsubscribe, then I guess it was going to be sooner rather than later, because my message is only going to get more controversial next year. Strap yourself in guys, big things planned).

 So here’s the thing. Each to their own people. Yeah I may not exactly subscribe to using ‘The Secret’ and what some of the Law of attraction crowd teach like how to use the Universe like some sort of cosmic ebay, where your positive thoughts are the equivalent of paypal.

That being said, I do absolutely know that there is part of you that is controlling many of your decisions on a day to day basis that is NOT your conscious intellect.

Most of the decisions you make to buy a product, go out with a potential partner, befriend someone, attend a course, start a career, don’t start a career, etc, are made based on your unconscious mind’s programs telling you what to do, but your oh so clever conscious mind thinks it’s making the decisions. (check out the first page of Brian Klemmer’s book – dare I put a link up for fear of people thinking I’m flogging them something…
If How-To’s Were Enough We Would All be Skinny, Rich and Happy)

So I make no apologies for daring to shoot out a plug for my friend’s book. She’s an absolute pleasure to deal with on a business level. She creates raving fans wherever she goes, and those fans include the biggest skeptics like my good self, Mal Emery, and many others high flying Entrepeneurs. And also, let’s see anyone else get a co-author credit with Bob Proctor.

Sorry this email must have caught me on a bad day, and I’m like a tigress defending her cubs, haha, deep breath, back to nice guy Glenn now…..

PS – Here’s the controversial email that started it all….

Hey there, 

Listen, I don’t know how into the ‘woo woo’ stuff you are, but a friend of mine (who is,) has just written and released a book that can only be described as ‘The Secret on Steroids.’ Now just because I happen to use different words than ‘The Secret’ crowd, doesn’t mean I don’t think the techniques used by the ‘woo woo’ mob don’t have power to affect our lives.

Quite the contrary, in fact, I really do teach the same stuff, only instead of me giving credit to ‘the universe’ or other such label, I suggest it is our unconscious mind we are reprogramming, which in turn, creates the change in our lives.

No matter what label, I put on it, when Rae finished her book, with a Foreword by Bob Proctor, from The Secret, I was the first to order a copy, and for under $30, including shipping, with a bunch of bonus goodies (including a goal setting CD by lil ole me), then it’s worth the punt of $30.

It’s called ‘The Money Mirror’ so give this one a shot for your 2011 reading list.

Here’s the link,

 Buy ‘The Money Mirror’ Now

Glenn Twiddle appears on channel 9′s A Current Affair talking about Hypnotic Selling

As I mentioned the other week, I have managed to, against all odds, nail down a morning with someone whose very words normally command thousands of dollars per hour for his time, and command tens (or hundreds) of thousands from the public in the way of sales.  

My brother met Bret, and called him ‘The Word Man’ inspired by the greatest rock movie of all time, Eddie and the Cruisers, but that’s another discussion. The fact is, Bret’s words are worth their weight in gold, and….

WE GOT HIM FOR THREE HOURS !!!  

This guy is so good, that Mal Emery, who we had that day with last month, who himself is one of the best copywriters in the world, himself worth thousands of dollars a day, well, Mal FIRED HIMSELF when he saw how good Bret was, and said to himself, ‘Why should I do it myself when this guy is at least as good as me?’  

So the fact is, spending a few hours with Bret Thomson will add money into your bank account. He has done this as a favour to me, and I owe him big time for this, and I have gone into this debt to Bret, on your behalf, because I KNOW that every one of us will benefit from Bret’s knowledge.  

AND IF THERE WAS ANY DOUBT IN YOUR MIND…  

Bret has offered a service to our group, that he will, ON THE FLY, in the room, allow you to peek over his shoulder into his thought process on how he crafts his message to your market, and he will even.   There is also a prize for the fast movers. For the first 5 people to grab their tickets, you can email, fax or post me your ad, preferably a lead generating ad, and Bret will critique it, and get it up to his standard….   FOR FREE !!!

If there’s any time left he will get to the rest, but first in best dressed, to email me their ad (or just email me quick, and bring your ad with you on the day), and Bret will work his ‘WORD MAGIC’ for you.   Here’s the details  

Diana Plaza Hotel 
12 Annerley Road 
Woolloongabba Qld 4102
Telephone (07) 3391 2911   

 Thursday 15th October 2009 – 8.30am resistration, for a 9am SHARP start.

  Click HERE to register,

and then email me your ad to my email address below and see if you’re one of the ads Bret will work his ‘Word Magic’ on.  

And as always, I will have a pocket full of cash, and if you don’t believe that your investment of time and money was worth every penny, then I will reach into my pocket and pay you DOUBLE your money back.

Glenn
glenn@glenntwiddle.com.au
 0400 466 371  

PS – here’s a few testimonials from other events I have put on showing how thoroughly impressed they were with the event.

http://www.youtube.com/watch?v=nM0QrbUSwOM&feature=channel - A Testomial Video  

http://www.youtube.com/watch?v=XlmBpfBKhpc - more thoroughly happy clients including a lovely young lady, 20 years old, was on reception 2 months ago, entered sales, used the techniques I trained her in, and last week had a full page of seller paid advertising in her major paper. WOW !!!    

I have recently left a question for Dr Joe Vitale on his blog at http://blog.mrfire.com/movies/the-leap-movie/#comment-32469

It was kind of asking (and I don’t think I worded it very well) him to respond to my spirituality vs the unconscious mind that I outlined in my last post (link here)

Joe Vitale / The Secret vs the Skeptics

I really look forward to hearing how Joe responds to my ‘less spiritual, more scientific explanation of ‘The Secret’ and other similar movies that tell us that the universe magically delivers to us things we focus on, believe, want etc. Whereas my opinion is that our unconscious mind changes US and we move towards the thing, object, whatever, as opposed to the universe being a magical genie that delivers us toys. Again, last post explains a little better I think.

I have learned so much from Joe about being a marketer I really hope he responds to this question and see if the Law of Attraction could, in his opinion, be interpreted this way.

Let’s see…..