Had to share this one.

Subway Sandwiches – who’d have thought a 16 year old girl would be using very Advanced Hypnotic Selling?

Ok, I suspect she didn’t know it, but boy, this is good, good good, and downright naughty.

Ok, what would Subway, or any purveyor of healthy alternative to fast food want us to think about their product? I guess that it’s FRESH would be high on the list yeah?

Well I partake in the odd sub from Subway, and they ask, as part of their procedure, ‘toasted or fresh?’ A seemingly innocuous question yes? Oh but the naughtiness there.

They don’t sya ‘toasted or not toasted?’ or ‘toasted?’…but

‘Toasted or Fresh?’

So what that means is, HALF OF THE TIME, or whenever someone wants an untoasted sandwich. They HAVE to say ‘FRESH’ . They simply can’t say another response to that sentence without it sounding ridiculous. You can’t say yes or no, because that wouldn’t be responding to the question.

So about half, if not more, of their customers are being psychologically driven, (without any inkling of it) into ‘ratifying’ to themselves that Subway make fresh food.

And the fact that WE are saying it, means there is no way that, in our own heads, that we are wrong. No longer is the advertising message coming from outside of us through a TV, paper or billboard.

By cleverly manipulating a simple sales process, the advertising message that Subway want us to believe, is coming from our own mouths and brains.

(hey I eat their stuff so I’m not saying the product is anything but what they say it is, but that isn’t my point. There’s lots of places that make a fresh sandwich though)

They are geniuses. Whoever came up with that simple plan deserves an honourary degree in Advanced Hypnotic Selling. Brilliant, naughty, completely undetectable, and highly influencing.

Would seriously love to hear what the selling community and marketing experts have to say about this. Anyone know if this is deliberate or just the luckiest, cleverest accidental language pattern in fast food history.

I caught up with Mat Steinweide recently, and I tell you, this guy’s a class act.

We conducted an interview for his people for a half hour chat on Hypnotic Selling, NLP and communication in general.

Was a blast and it’s no wonder this guy is so successful, as he really oozes ‘likeability.’

Look forward to picking his brains for you guys as he’s promised to do an interview for us in the near future. For now, enjoy this one…

Glenn Twiddle from Mat Steinwede on Vimeo.

Well, didn’t my nice little email for my friend, Rae Brent, cause a stir. (copy of the full email is at the end of this article)

I sent out an email plugging her book, just released this weekend on Amazon. Link is here by the way…Buy The Money Mirror here(if you like, no pressure….hehe)

I had a very polarising response in the first 10 minutes. Everything from ‘Sure, will buy one in the next day or so.’ (congrats Hayley, link to your site as thanks www.essentialkey.com.au – Home Staging for properties)….

through to a few less than encouraging emails. (and if that’s what got you to unsubscribe, then I guess it was going to be sooner rather than later, because my message is only going to get more controversial next year. Strap yourself in guys, big things planned).

 So here’s the thing. Each to their own people. Yeah I may not exactly subscribe to using ‘The Secret’ and what some of the Law of attraction crowd teach like how to use the Universe like some sort of cosmic ebay, where your positive thoughts are the equivalent of paypal.

That being said, I do absolutely know that there is part of you that is controlling many of your decisions on a day to day basis that is NOT your conscious intellect.

Most of the decisions you make to buy a product, go out with a potential partner, befriend someone, attend a course, start a career, don’t start a career, etc, are made based on your unconscious mind’s programs telling you what to do, but your oh so clever conscious mind thinks it’s making the decisions. (check out the first page of Brian Klemmer’s book – dare I put a link up for fear of people thinking I’m flogging them something…
If How-To’s Were Enough We Would All be Skinny, Rich and Happy)

So I make no apologies for daring to shoot out a plug for my friend’s book. She’s an absolute pleasure to deal with on a business level. She creates raving fans wherever she goes, and those fans include the biggest skeptics like my good self, Mal Emery, and many others high flying Entrepeneurs. And also, let’s see anyone else get a co-author credit with Bob Proctor.

Sorry this email must have caught me on a bad day, and I’m like a tigress defending her cubs, haha, deep breath, back to nice guy Glenn now…..

PS – Here’s the controversial email that started it all….

Hey there, 

Listen, I don’t know how into the ‘woo woo’ stuff you are, but a friend of mine (who is,) has just written and released a book that can only be described as ‘The Secret on Steroids.’ Now just because I happen to use different words than ‘The Secret’ crowd, doesn’t mean I don’t think the techniques used by the ‘woo woo’ mob don’t have power to affect our lives.

Quite the contrary, in fact, I really do teach the same stuff, only instead of me giving credit to ‘the universe’ or other such label, I suggest it is our unconscious mind we are reprogramming, which in turn, creates the change in our lives.

No matter what label, I put on it, when Rae finished her book, with a Foreword by Bob Proctor, from The Secret, I was the first to order a copy, and for under $30, including shipping, with a bunch of bonus goodies (including a goal setting CD by lil ole me), then it’s worth the punt of $30.

It’s called ‘The Money Mirror’ so give this one a shot for your 2011 reading list.

Here’s the link,

 Buy ‘The Money Mirror’ Now

This campaign is certainly seeing the parties pulling out all the stops. Recent advertising by the LNP has been identified as containing subliminal messages that are designed to have the public voting for them without them even knowing why.

The recent article on my Hypnotic Selling on A Current Affair polarised public opinion when it was revealed some Real Estate agents trained by me, using these techniques. I said recently in a Press Release, ‘I wonder how the public would feel about their politicians using them?’

Some fo the techniques I have seen Politicians using, that appear to be attempting to coerce the unconscious minds of the public I will reveal here -
(Of course, former Prime Minister Kevin Rudd is no stranger to these teaching. Mr Twiddle strongly suspects the victory of the ‘Kevin 07’ campaign contained several techniques of what is known as ‘anchoring’ negative emotions to the Howard Government with specific techniques that seemed to be done, very much deliberately, and with full intent.)

In my opinion, it seems to me, that the current opposition, led by Tony Abbot, are using a technique called ‘phonetic ambiguity’  and you can see in plain sight that they are using subliminal communication to influence you to vote their way, and is it little wonder that only a month ago, you’d have thought Tony Abbot had no chance of winning this election, and now, he looks like he just might.’

Some techniques that are being used by our leaders in this (and the last) election -

-          Phoetic Ambiguity – the catch phrase ‘Real Action’ is a phonetic ambiguity of the word ‘re-election’ , ‘With the Coalition (or whatever team member we are plugging’ you get real action. It’s brilliant, yet totally obvious at least to me. The unconscious must process the sentence and interpret both meanings, whereas the conscious mind is oblivious to the multiple levels of linguistic trickery going on here.

If I said the word ‘cheap’ in whatever context, your unconscious has to decide and try on all the meanings of the word cheap, like does he mean inexpensive or the sound a bird makes, before your conscious mind gets the meaning served up to it. Like if I said to you after an advertisement – ‘Bye now’, your unconscious has to decide, at an unconscious level, if I meant a farewell, or a command to ‘Buy Now !!’ and the command is felt by the unconscious mind, even if you meant it as a farewell.

-          Anchoring :- Using negative emotions and using visual triggers and linking them to the then Howard Government and was used brilliantly by Kevin Rudd in the ‘Kevin 07’ campaign.

Remember he used to hold up the visual symbol of an open hand, every time he referred to the ‘five times’ the then Howard Government allowed interest rates to be raised etc. This gave him a very powerful visual symbol he could use whenever talking about his opposition, as we now had  negative emotions anchored to his visual symbol.

And these are just the obvious ones I’ve seen in a passing glance. I wonder with further study can we find more?

If this subject is of interest, email me as I don’t have a specific training course in a product form, but I do have the recordings of a 2 day event I did with master hypnotist David KEnnedy and myself called ‘Advanced Hypnotic Selling’ but email me if this is of any interest. glenn@glenntwiddle.com.au

This post is a little different to the usual talk about real estate and sales training, but an important topic none the less. My thanks to Peter Hutton for sparking this line of thinking that I’m going to share with you now.

I am right now walking every morning and I made a comment on facebook about being 10 days in and having only 11 to go to have my new habit ‘instilled.’ I was only half tongue in cheek when saying it and Peter’s comment was…

Peter Hutton sorry mate to burst your bubble, but that’s bullshit about 21 days in a row forms a habit. Most people yo yo after the 21 days because their motivation to make the change in the first place was in reaction to avoiding something. Lasting habit only comes from going for something that you would truly love. And even then it takes will. Not will power that is.

I’d like to give my take on what it takes to form a new habit. Simply this, it takes as long as younr unconscious mind takes to realise THIS MUST HAPPEN.

I have dealt with over one thousand smokers as a Clinical Hypnotherapist, and have a ridiculously high success rate. They form their new habit (of being a non smoker), when they get their unconscious mind aligned with some new beliefs, new patterns of behaviour, coupled with other things we do.

But it doesn’t take a clinical hypnotist to do this. My Dad was diagnosed with Cancer many years ago, and his doctor said something like ‘Mr Twiddle, you are a non-smoker from now on or I’m not helping you.

BANG, unconscious mind is on board and from that day Dad was a non smoker. Habit (whatever that is – GONE) so when the reason is big enough, and emotional enough to impact your unconscious mind, the part of you that just DOES but doesn’t cognitively ‘reason’ the way your conscious mind does, the you’ve got your new habit.

So in some ways I’m on board with Peter’s comment, because it isn’t some mystical figure that someone made up, (21 days), but that might be a handy average, because the 21 days is probably a nice mathmatical average of the time someone who has enough emotional reasons to do something new will stick to it.

Here’s another point, if you believe it to be 21 days, truly in your heart of hearts believe it, then, for you, it’ll be 21 days.

You’ll get what you believe. Now don’t you all go thinking I’ve gone all ‘The Secret’ on you and saying you’ll get everything you want by just thinking it without DOING anything rah rah….

But when your unconscious mind is convinced of something, it’ll usually find a way to make that belief a reality. eg once I had only a bunch of $50 notes in my wallet as that’s all I had at home when I left the house.

I made a purchase and when I was handed change from $20, I politely reminded the lady I’d given her a $50, and she denied it quite confidently that I had given her a $20.

I was SO certain that I’d given her a $50 that she promptly admitted she wasn’t sure, and gave me another $30. I’d driven half way to the city before realising taht I’d bought a quick snack on the way to that store, and yeah, I had only given her a $20.

I went back, gave her back the $30 with a grandiose apology, (I should have sent a note of thanks to the business owner as well), but that taught me a massive lesson….

‘You’ll get what you expect’

It won’t always happen that way, but it will OFTEN happen that way.

I hope this very unstructured article has been some food for thought for a few of you.

Glenn

Aren’t I just the media tart lately. Stay tuned to my CD of the month club for an interview with the woman who single handedly is responsible for all this publicity.
For a free trial of my CD of the month, grab the free ‘Massive Success’ CD Program to the left, and you get a free 3 month trial to the CD of the month, again, completely FREE.

Glenn Twiddle appears on channel 9′s A Current Affair talking about Hypnotic Selling

He is the author of 22 books on hynosis and hypnotherapy, and has over 3600 different hypnosis products. Jesus, I have 2 and they call me an authority on this subject !!!

So this guy has a program called ‘The Ultimate Conversational Hypnosis’ Program. It’s the program I have my sights set on creating a competitor for, but until I do, check out this guys. His is cheaper and from what I can read, is equally as good. At least read this guys sales letter as he really is giving you the works for very little cash (and fully guaranteed. Click this link to check it out –

Get it here!

I have heard way too many people’s programs that seem to be rip off merchant, but this guy is selling a ‘How to’ that really I paid thousands of dollars and years figuring out, this bugger is giving it to you on a silver platter for less than a hundred bucks.

He’s kind of the hypnotist to the stars as well, and the bugger worked with Tom Mankiewitz, the guy who wrote Superman the Movie so I already love this guy.

Anyway, have a look at his program if this subject interests you, and he, like me, has a no questions asked money back guarantee, so try it with no risk and if you don’t get the value from it, he’ll refund your bucks, can’t ask for better than that.

I’m already fully trained in this and I think I’m going to order his course, I really think it’s going to be that good from the headings, and the interview I listened to.

I’ll at least read his spiel !!

He’s all superstar famous (and I’m only half famous) so when you get it, if you have any questions about the material, feel free to email or call as I love learning and discussing this stuff.

See you all soon,

Glenn Twiddle

For more information on these types of persuasive conversational communication techniques, join my mailing list at Real Estate Training Brisbane, get on my email list to be informed when their is live training or CD / DVD training in this and other skills and techniques, now read on….

I am asked every day how hypnosis relates to selling as it really is a misconception that hypnosis is some mystical thing that is done in a therapist’s chair.

 Hypnosis happens every day to YOU whether you know it or not. Think about the last time you  made a purchase. I bet the salesperson didn’t convince you to buy it, but for whatever reason you decided  you needed to have it. Well, Joe Vitale describes that state of mind as a ‘buying trance.’

And as a salesperson, you can use specific tools of communication to influence your clients, prospects, even family members to go into these ‘everyday trances’ where they just want to do what you suggest, but in their minds, they do it for their own reasons.

 Consider this seemingly innocent paragraph.

 ’By now, you may have heard we had some issues trying to get this product in stores. Well you’ll be happy to know that it is now available for you to get in stores and you can feel great that you are only the right decision away from all the benefits of getting it today. So think to yourself, when making a purchase, what do you need to feel comfortable? With me and this product, we endeavoured to do that for every customer we have helped over the last 10 years. Thanks for listening. Bye now.’

 There’s a few little commands in there, and some of them are more obvious than others. Look for these commands -

‘Buy now’ (on more than one occasion and repetition is the mother of success in advertising and hypnosis.)

‘get this product in stores’ ‘get it today’ etc

‘feel great’

‘ feel comfortable with me and this product’

and if you take your time with your copywriting, you can literally ‘litter’ your words with this ‘covert’ persuasion and people simply ‘find themselves buying your product’ without all the sales closes.

Fun stuff, I urge you to take your command, whatever that is and see if you can put it into language that makes sense in a conversational way.

I haven’t had a laugh like this in years. Then I got mad and now I don’t know whether to ignore and let the ignorance of this news article to itself or to investigate and comment to the authors. Might do a little of both, haha.

 The article I refer to is here.

http://www.itnews.it/news/2008/0630080201783/no-place-for-hypnotherapy-and-acupuncture-in-an-evidence-based-nhs-stop-smoking-service.html

And I understand that by linking to this article I only increase its prominence but I feel the need to discuss.

I have been a student of the mind, NLP, hypnosis for many  years now, and now I’m hypnotherapist and work for (I’m honoured and humbled to say) the most successful hypnotherapy and training organisation in Brisbane for the last ….well for many many years, the Brisbane Hypnosis Centre www.brisbanehypnosis.com.au

In my sessions I make this comment or something like it to EVERYONE who comes for smoking cessation, that if for whatever reason they slip up, or heaven forbid, have a cigarette, don’t go through life thinking they are a failure or hypnosis is a failure, or it doesn’t work. But I make the offer to come back, and let’s help them tighten up what they learned at a conscious and an unconscious level and see what happened, what success they did have and build on that success. And despite this offer made to several hundred people, only a handful have taken me up on that offer. That, coupled with the many referrals I have had from people who have stopped smoking FOR GOOD, tells me that this articles’ claim that any long term success over, 20% did it say, is to ‘beware of.’

‘Smokers should beware of any treatment that claims to have a higher than 50 per cent short-term (i.e. four weeks after quitting) or 20 per cent long-term (i.e. after six months) success rate.’

 Here’s my guess. Dr Andy McEwen has just under a 20% long term success rate using whatever method he uses (and just under a 50% short term success rate) so anything that claims to be better than that is to be WARNED about.

I claim to have a 100% success rate. I am a very good hypnotist, so I know what to say, how to say it, using the right tonality and the right skills to induce and deepen an altered state and help influence the unconscious mind. I make it very clear that it isn’t ME, or this state called HYPNOSIS that is doing the smoking cessation though. I give the credit to the PERSON when they give up smoking. It is THEM that deserves the credit and in the same way, if they do NOT give up smoking, they deserve the credit for that as well.

I once saw a client who had previously seen Martin St James and David Kennedy for smoking cessation. Between these two legends of the hypnosis community they have about 400,000% more experice in hypnosis than I have (that figure is approximately accurate according to my research), and the fact that this client has now stopped smoking after seeing me this latest time is a point worthy of discussion.

I could get all egotistical and think I’m the all powerful hypnotist with these great skills because I could do what two of the absolute best of the best could not do. But anyone with half an understanding of hypnosis (and I’m not talking about an authoritarian ‘Look into my eyes and obey me’ type of hypnosis) will know that my thinking and arrogance would be unfounded. Martin I’m sure did a great job. I’ve not met Martin St James but have read his very good book a few times and he claims to have hypnotised over a million people in his career, so no doubt this man knows a thing or two about how to use hypnosis. And I am absolutely sure that David Kennedy, who can hypnotise the unhypnotisable (ie ME), did an absolutely superlative job. I don’t deserve the credit for this guy stopping and they don’t deserve the blame for him not stopping in the past. Only now was he ready to stop, and hypnosis was the thing that helped him instruct his unconscious that he was ready to stop, for his reasons, and now he’s ready to change a behaviour and a series of unconscious responses, that previously, for whatever reason, he was unwilling to do. It could have been anything. It even could have been him saying to himself, ‘..well I’m with Martin St James or David Kennedy and they’re such great hypnotists, then I won’t have to do any work, the HYPNOSIS will quit for me. Well no wonder he kept smoking. Hypnosis doesn’t do it, a person does.

in fact when our friend types this statement “There is no good research evidence to show that hypnotherapy or acupuncture increase a person’s chance of stopping smoking. You may hear people who are convinced that these, or other complementary therapies, helped them stop smoking – but there is no way of knowing whether they would have stopped anyway….” I wonder if he wasn’t closer to the truth than this Doctor realises. They were committed to stopping, and hypnosis assisted in making this commitment become a reality for them in their lives.

I’ll sum up by saying that the Brisbane Hypnosis Centre, www.brisbanehypnosis.com.au, that I am honoured to work at, has seen over 10,000 smokers for more than a decade and more than 70% of the clients there come by way of referral. Make up your own mind as to whether or not a business could be THAT successful if it was founded on the premise that all of those people ‘would have given up anyway.’

I apologise for the inflammatory tone of this article, but I guess when I see people reading this article and I picture them not coming to a skillful hypnotist because of misconceptions like this article, it gets my back up.

Anyway, I’ll get off my soapbox now. I’m quite happy with my level of success, and so are my teachers, employers, students and most importantly, my clients are SO often, getting the outcomes they are after, and if that’s the case, I don’t care who gets the credit, in fact I’d prefer it’s not me, too much pressure on me. haha.

Wonder if this will get the attention of Dr Andy McEwen Cancer Research UK Health Behaviour Research Centre Epidemiology & Public Health University College London? If so, I hope he comments and some healthy debate ensues. Kieren and Co, you up for it?

Comments appreciated. (and late at night so apologies for any spelling or grammatical errors)